How to Make Money on Facebook: 10 Ideas Worth Trying in 2025

How to Make Money on Facebook: 10 Ideas Worth Trying in 2025

With over 3 billion monthly users, Facebook is still one of the biggest online platforms to grow an audience and turn it into income. Whether you’re a small business owner, a content creator, or just someone looking for extra side income, there are plenty of ways to earn here.

In this guide, I’ll walk you through 10 practical ideas—from setting up a Facebook Shop to hosting paid online events—that you can start exploring right now.

💡 Note: Some links may be affiliate links, meaning I might earn a commission if you purchase through them. No extra cost to you, of course.

1. Open a Facebook Shop

Think of Facebook Shops as your mini online storefront inside Facebook itself. Instead of sending people elsewhere, you can let them browse and buy without ever leaving the app. That’s huge because fewer steps often mean more sales.

Here’s how to set it up:

• Create a Facebook Business Account in Meta Business Suite.
• Head to the Commerce Manager and start building your shop.
• Choose a checkout method: directly on Facebook, through your website, or even via messages.
• Upload your products—add quality photos, solid descriptions, and fair pricing.
• Group items into collections like “Best Sellers” or “Holiday Deals.”
• Customize the look so it feels aligned with your brand.
• Finally, promote your shop through posts, stories, or targeted ads.

👉 Quick tip: Your shop can also connect to Instagram, giving you twice the exposure without double the work.

2. Monetize a Facebook Page

If you’ve built a Facebook page with an engaged audience, you can start earning through ads, brand partnerships, or even subscriptions.

Ways to monetize:

• Switch to Professional mode for advanced tools like the Monetization tab.
• Make sure you meet requirements (10,000 followers + Meta’s policies).
• Add ad breaks to your videos.
• Collaborate with brands for sponsored posts.
• Offer exclusive subscriptions for paying followers.

💡 Pro tip: Keep an eye on your audience insights. Double down on the content that performs best.

3. Offer Paid Subscriptions

Subscriptions are great if you share premium content or specialized knowledge. Followers pay a monthly fee to access exclusive content, discounts, or behind-the-scenes perks.

Steps to set up:

• Activate subscriptions in Professional mode.
• Confirm that your page meets eligibility requirements.
• Decide what perks subscribers will get.
• Choose a price that feels fair for your audience.
• Announce your subscription program with posts and lives.
• Engage subscribers regularly to keep them loyal.

💡 Pro tip: Hosting subscriber-only Q&A sessions is a great way to build a stronger community.

4. Affiliate Marketing

Promoting other people’s products and earning a commission is a tried-and-true way to make money. Facebook is perfect for this since you can share links in posts, groups, or stories.

How it works:

• Pick products that fit your niche.
• Join affiliate programs (like Printify’s).
• Share tutorials, reviews, or recommendations with affiliate links.
• Always disclose partnerships for transparency.
• Track clicks and sales with your affiliate dashboard.

💡 Pro tip: Tie your affiliate content to seasonal events or trending topics for higher conversions.

5. Sell on Facebook Marketplace

Marketplace is ideal for selling new or secondhand items to local buyers—or even nationwide.

Tips for success:

• Create a listing with clear photos and details.
• Research pricing to stay competitive.
• Respond quickly to buyer questions.
• Share listings on your personal or business page.
• Use safe payment methods and meet buyers in public spots.

💡 Pro tip: Bundle items together to make your offers more appealing.

6. Manage Facebook Pages for Others

Many businesses need help managing their pages. If you’re good at content creation, ads, or community management, this can be a solid freelance gig.

How to start:

• Build a portfolio—manage your own page or do small projects first.
• Offer services like posts, graphics, or video creation.
• Run ad campaigns and track performance.
• Share reports with clients using Facebook’s dashboard.
• Market your services on freelance platforms or through networking.

💡 Pro tip: Stay ahead of algorithm changes by experimenting with new formats often.

7. Sponsored Content

Brands pay creators to promote their products through posts, stories, or videos. If you’ve built trust with your audience, this can be very profitable.

What to do:

• Grow your audience with consistent content.
• Approach brands that match your niche—or let them come to you.
• Negotiate terms like payment, timeline, and deliverables.
• Create content that feels authentic, not forced.
• Disclose that it’s sponsored content.

💡 Pro tip: Only partner with brands you genuinely believe in—your followers will notice if it’s not authentic.

8. Ads & Collaborations

Running Facebook ads or collaborating with other creators can drive more traffic to your site or business.

Steps to run ads:

• Use Ads Manager to create a campaign.
• Follow Meta’s ad policies.
• Choose an objective (traffic, conversions, awareness).
• Target by location, age, interests, and behaviors.
• Create eye-catching visuals and strong CTAs.
• Track performance and optimize.

💡 Pro tip: Use retargeting ads to bring back people who visited your page but didn’t buy.

9. Host Paid Facebook Live Events

If you’re an expert in something, host paid workshops, Q&A sessions, or live classes using Facebook Live.

How it works:

• Pick a topic your followers care about.
• Use the paid online events feature to set ticket prices.
• Promote your event with posts and ads.
• Interact live with polls and comments.
• Share recordings afterward for extra value.

💡 Pro tip: Always rehearse your setup to avoid technical hiccups.

10. Create and Monetize Niche Groups

Facebook Groups are great for building communities around specific interests. Once you grow your group, you can monetize with subscriptions, events, or digital products.

How to grow your group:

• Choose a niche that fits your expertise.
• Set up clear rules to keep things organized.
• Post valuable content and encourage discussions.
• Offer perks for paying members.
• Promote your group on other platforms.

💡 Pro tip: Ask members to invite like-minded friends—it’s the easiest way to grow organically.

Print-on-Demand with Printify

Print-on-Demand (POD) is a low-risk way to sell products without holding inventory. Tools like Printify handle production and shipping while you focus on design and marketing.

Simple steps:

• Sign up for Printify.
• Pick products from the catalog.
• Add your own designs.
• Connect to your Facebook Shop.
• Start selling—Printify does the rest.

FAQ

How many views do I need to get paid on Facebook?
It depends on the monetization program, but usually you’ll need consistent engagement and thousands of views before earning.

How does Facebook pay creators?
Payments are usually sent directly to your bank account once you meet the payout threshold.

How much does Facebook pay per 1,000 views?
This varies, but video ad earnings can range anywhere from $1 to $10 per 1,000 views depending on niche and audience.

Can you make money with Facebook Reels?
Yes, by enabling monetization, running ads, or doing brand deals.

Final Thoughts

Facebook still offers countless ways to earn money, whether it’s through Shops, Marketplace, Reels, or subscriptions. The key is to stay consistent, create real value, and use the tools available—like collaborations, ads, and even print-on-demand platforms.

If you focus on building trust and engagement, the money will follow.